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NEXT Generation Banking: know your customer’s behaviour?
24 July 2015
A matter of needs   The recent financial crisis has had a big impact in most banks’ balance sheets and funding. Many institutions have...
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Wearables as a Banking Solution
14 July 2015
Fashionable, smart, high-tech… wearables devices are becoming trendy. But what are wearables and what do they bring? What are Wearables?...
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The Internet of Things
07 July 2015
The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It’s a concept...
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Why UX is important in Banking?
15 June 2015
A matter of needs   Banks take a lot of care in their physical marketing and advertising campaigns, however, they don’t...
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Spark, the new kid on the Big Data block
15 January 2015
Big Data so far has been equivalent to Hadoop and its ecosystem. But now, a next generation computation framework has come to age and it is...
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The world of wearables: market overview
27 November 2014
In a previous post we have talked about wearable technology and its forecast for 2016. However, this technology is already used in many fields...
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The benefits of segmentation and profitability
11 November 2014
The idea of personalization is that a brand can combine technology and expertise to create a hyper-relevant experience for each client. The...
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Geomarketing: a new reality II - Make it real
16 October 2014
In our previous article, “Geo-Marketing: a new reality”, we described this new innovative trend, based on personalized notifications...
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Omnichannel Banking: How Big Data can help
07 October 2014
Offering a true Omnichannel experience to customers is based on capturing and processing the information that the client provides in...
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Digital challenges for an omnichannel strategy
30 September 2014
One of the present challenges of a wide range of industries, (wholesale, retail, banking, …), is adapting its existing ...
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Personal Finance Management. How to succeed
25 September 2014
The Personal Finance Management is constantly evolving incorporating new influence areas such as account aggregation, automatic...
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GeoMarketing: a new reality
01 September 2014
Who has ever gone out for “customer hunting”? Tired of physically promoting your business around with no results? Would you like to apply...
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